Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful-customers will jump at the chance to play and win your custom-developed marketing game. You'll connect...

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource, their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully...

"A call-center worker patiently troubleshoots a customer's broken printer, while a cartoon character in a corner of his screen chides him for sounding too unengaged. An exhausted Uber driver needs extra cash, so she accepts a pop-up Quest on her app: drive another three trips to get a $6 bonus. At home, her partner spends hundreds of hours combing through obscure forums about the QAnon conspiracy theory: uncovering clues and drawing connections feels...

"With warmth and humor, the author welcomes you into the writer's life as someone who has been there on the other side looking in. Like a freshman orientation for writers, this book includes an in-depth exploration of all the elements of a writer's life, from your writing practice to your reading practice, to your writing craft and the all-important and often-overlooked business of writing. Harness the powers of crowdsourcing and social media to grow...

"An inclusive guide to ADHD that explores its diverse types, symptoms, diagnoses, and misconceptions, and shares how to work with your ADHD brain to fully understand yourself"--

"A fascinating look at how games can help us learn, create, and innovate Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by introducing games into the classroom while cutting-edge managers are doing the same in the workplace. Doctors, scientists, and entrepreneurs are deploying games to help solve some of the world's most...