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Author
Series
Publisher
John Wiley & Sons
Pub. Date
[2020]
Language
English
Description
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Games are fun! That's why gamification is so successful-customers will jump at the chance to play and win your custom-developed marketing game. You'll connect...
Author
Publisher
Basic Books
Pub. Date
[2022]
Language
English
Description
"A call-center worker patiently troubleshoots a customer's broken printer, while a cartoon character in a corner of his screen chides him for sounding too unengaged. An exhausted Uber driver needs extra cash, so she accepts a pop-up Quest on her app: drive another three trips to get a $6 bonus. At home, her partner spends hundreds of hours combing through obscure forums about the QAnon conspiracy theory: uncovering clues and drawing connections feels...
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