Anyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attentin? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity.

"Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions, and contracts. Business Writing For Dummies shows you, from the ground up, how to create...

Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write...